{"id":9665,"date":"2025-02-22T12:15:44","date_gmt":"2025-02-22T11:15:44","guid":{"rendered":"https:\/\/www.kubicek.ai\/?p=9665"},"modified":"2026-07-27T17:13:43","modified_gmt":"2026-07-27T15:13:43","slug":"how-i-started-using-ai","status":"publish","type":"post","link":"https:\/\/www.kubicek.ai\/en\/how-i-started-using-ai\/","title":{"rendered":"How I Started Using AI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>How to scale with AI when you have no other option<\/strong> \u2013 that was the title of the talk I gave earlier this year at Prague Castle as part of the Gecon 2025 conference.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>You can watch the recording of the talk and <a href=\"https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/Kubicek_Gecon_2025.pptx\" data-type=\"link\" data-id=\"https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/Kubicek_Gecon_2025.pptx\" target=\"_blank\" rel=\"noreferrer noopener\">download the slides<\/a> here, and read my notes below&#8230;<\/em> <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jak jsem za\u010dal pou\u017e\u00edvat AI - Kubicek.ai\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aRVX2awKj5E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Introduction<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I was forty. I had years in marketing behind me, I had written a few books about SEO, and still a peculiar emptiness had a grip on me. Day after day I helped clients spend their money and grow their profits. And what about me? Where had the joy of making things gone? I decided to change it. I wanted the freedom to experiment, to make mistakes and to learn from them. So I bought myself a small, unremarkable online shop. Nothing grand, but exactly what I needed. My own playground.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The beginning and the first obstacles<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enthusiasm is a wonderful thing, but reality tends to be harsh. I quickly discovered that working with artificial intelligence was no walk in the park. It was expensive, complicated and mostly reserved for the big players. And me? Just one person with a small online shop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then came 2020. While the world was fighting a pandemic, technology quietly went its own way. AI started becoming accessible. Tools that had belonged to corporations opened up to a wider public. And I felt that as an opportunity.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The turning point<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Easter 2022. I remember it clearly. I switched on my first AI-driven automated processes and suddenly the whole thing started to make sense. Scaling was no longer a nightmare. AI stopped being just a tool for me \u2013 it became a partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Processes ran more smoothly, data was analysed faster, and marketing? Suddenly it was more precise than ever. As though I had another team member who never sleeps.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The secret of scaling with AI<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Plenty of people still imagine AI is only for geeks with million-crown budgets. Nonsense. The truth lies elsewhere \u2013 it is a matter of mindset. A willingness to look for shortcuts, no fear of trying new things, and above all not giving up after the first setback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eI have not failed. I have just found 10,000 ways that will not work.\u201c \u2014 <em>Thomas Alva Edison<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That line rang in my head with every failure. And there were plenty of them.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tips for scaling with AI:<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Data is the fuel<\/strong> \u2013 without it AI will work no miracles.<\/li>\n\n\n\n<li><strong>Automate whatever you can<\/strong> \u2013 you will win back time and energy.<\/li>\n\n\n\n<li><strong>Do not be afraid to test<\/strong> \u2013 even a mistake moves you forward.<\/li>\n\n\n\n<li><strong>Keep an eye on the budget<\/strong> \u2013 AI does not have to cost a fortune.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI is not a magic wand. But if you are not afraid of a challenge, it can become your strongest ally. All it takes is the courage to start something new and to accept that you will fall a few times before you fly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So \u2013 switch off your phone, switch on AI and get going.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Thank you for your time!<\/em><br><em><a href=\"mailto:michal@kubicek.ai\">michal@kubicek.ai<\/a><\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1628\" src=\"https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3182-1024x683.jpg\" alt=\"\" class=\"wp-image-1628\" srcset=\"https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3182-1024x683.jpg 1024w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3182-300x200.jpg 300w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3182-768x512.jpg 768w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3182-1536x1024.jpg 1536w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3182.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1631\" src=\"https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3561-1024x683.jpg\" alt=\"\" class=\"wp-image-1631\" srcset=\"https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3561-1024x683.jpg 1024w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3561-300x200.jpg 300w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3561-768x512.jpg 768w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3561-1536x1024.jpg 1536w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3561.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1624\" src=\"https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3562-1024x683.jpg\" alt=\"\" class=\"wp-image-1624\" srcset=\"https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3562-1024x683.jpg 1024w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3562-300x200.jpg 300w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3562-768x512.jpg 768w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3562-1536x1024.jpg 1536w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3562-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1626\" src=\"https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3556-1-1024x683.jpg\" alt=\"\" class=\"wp-image-1626\" srcset=\"https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3556-1-1024x683.jpg 1024w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3556-1-300x200.jpg 300w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3556-1-768x512.jpg 768w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3556-1-1536x1024.jpg 1536w, https:\/\/www.kubicek.ai\/wp-content\/uploads\/2025\/02\/MSF_3556-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How to scale with AI when you have no other option \u2013 that was the title of the talk I gave earlier this year at Prague Castle as part of the Gecon 2025 conference. You can watch the recording of the talk and download the slides here, and read my notes below&#8230; Introduction I was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[10],"tags":[],"cat_tool":[],"class_list":["post-9665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kubicek.ai\/en\/wp-json\/wp\/v2\/posts\/9665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kubicek.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kubicek.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kubicek.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kubicek.ai\/en\/wp-json\/wp\/v2\/comments?post=9665"}],"version-history":[{"count":1,"href":"https:\/\/www.kubicek.ai\/en\/wp-json\/wp\/v2\/posts\/9665\/revisions"}],"predecessor-version":[{"id":9666,"href":"https:\/\/www.kubicek.ai\/en\/wp-json\/wp\/v2\/posts\/9665\/revisions\/9666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kubicek.ai\/en\/wp-json\/wp\/v2\/media\/1549"}],"wp:attachment":[{"href":"https:\/\/www.kubicek.ai\/en\/wp-json\/wp\/v2\/media?parent=9665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kubicek.ai\/en\/wp-json\/wp\/v2\/categories?post=9665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kubicek.ai\/en\/wp-json\/wp\/v2\/tags?post=9665"},{"taxonomy":"cat_tool","embeddable":true,"href":"https:\/\/www.kubicek.ai\/en\/wp-json\/wp\/v2\/cat_tool?post=9665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}