Trainer’s CV – Mgr. MgA. Michal Kubíček

 

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Professional summary

An experienced trainer, entrepreneur and author with more than 25 years of practice in the online world. He specialises in the practical use of artificial intelligence (AI), automation and e-commerce. Since 2016 he has been actively using and implementing AI-based tools both in his own companies and for clients. The courses are built on real-world experience and are designed to give participants knowledge they can apply immediately to increase productivity and creativity in their work.

Experience in the field in demand – AI training and implementation

  • Academic work (2002 – 2005): Silesian University in Opava, seminars on professional presentation in the online environment
  • Training activity (2022 – present): training courses and workshops on artificial intelligence for companies, public institutions and individuals. Regular attendance and talks at Czech and international conferences (WebExpo, ShopCamp, Web Summit Lisbon, Cashflow Summit…).
  • Hands-on experience with AI (2016 – present): Setting up and using AI and machine learning in company processes. Work with generative AI (since 2020), large language models (LLM), tools for creating text and images, data analysis and automation.
  • Course content: The courses cover the use of AI tools in both routine and creative processes – from working with text, images and data, through automation, to optimising company workflows – including the history of AI, theoretical foundations, ethical and legal aspects, and practical exercises with concrete examples of AI in use.
  • Reference: Clients value the practicality, clarity and inspiring atmosphere of the training.
  • Social media activity: Founder of the largest Czech Facebook group about AI (more than 130,000 members) – https://www.facebook.com/groups/umelainteligence

Work experience

  • Owner and CEO | Mediatoring.com s.r.o. (2018 – present)
    • Leading a company focused on online marketing, web application development and the implementation of AI solutions for clients.
  • AI & Automation | Groupon (2024 – 2026)
    • Consulting on and implementing artificial intelligence and automation solutions.
  • Owner | PNM International s.r.o. (2003 – present)
    • Testing and deploying AI tools in practice to optimise logistics, marketing and customer support within his own e-commerce projects.
  • Owner | Abudancia s.r.o. and Croseta s.r.o.
    • Leading an investment company and a startup focused on data transfers and integrations between applications, where AI plays a key role.

Publishing activity

  • Author of GEO – Optimising Websites for AI (2025): The book focuses on how to optimise content so that it appears in the answers of tools such as ChatGPT, Gemini and others.
  • Author of AI for Municipalities (2024) and Artificial Intelligence in the Administration of Towns and Municipalities (2026): A practical guide to using AI in public administration.
  • 123 tipov pre online a affiliate marketing (2020), Dognet, ISBN 9788089969098, a collective of authors – chapters on pricing, profitability, behavioural economics and emotions in marketing, and others.
  • Author of several books on SEO and online marketing (Velký průvodce SEO (Grada, 2008), 333 tipů a triků pro SEO (Grada, 2010, co-author)…) and dozens of professional articles

Education (university)

  • Tomas Bata University in Zlín, Faculty of Multimedia Communications
    • Master’s degree (Mgr.) in Marketing Communications.
  • Silesian University in Opava, Faculty of Philosophy and Science
    • Master’s degree (MgA.) in Film, Television and Photographic Art and New Media.
  • Silesian University in Opava, School of Business Administration, Economics and Management
    • since 2026 – PhD student in the field of representation in LLMs

Certifications and training in AI and IT

  • University of Michigan – AI: Fundamentals, Applications, and Challenges
  • University of Pennsylvania – AI Strategy and Governance
  • Czech National Cyber and Information Security Agency – Safely in Cyberspace – BvK 2
  • Machine Learning College – Machine Learning Bootcamp